The Value, Innovation, and Quality Behind the 2018 Audi A4’s “Luxury Car of the Year” Award Win


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Every year at the North American International Auto Show (NAIAS) in Detroit, the gurus in charge of hold their annual awards ceremony recognizing the most outstanding models of the year in six categories. This year, one of the four ring’s most popular models—the 2018 Audi A4--was acclaimed with the “Luxury Car of the Year” title. An exciting honor to be sure, but more importantly, it represents the allure and well-executed trappings of this class-leading sport sedan.

To be considered for the award, vehicles are evaluated based on overall quality, innovation, and value, in addition to being part of the current model year. In their write up, editors explained how the 2018 A4 represented an immersive balance of luxurious amenities, sporting handling and acceleration, and functional tech made it a shoe-in. Those sentiments may echo those of the many owners and leasers of the 2017 and 2018 models, but for those still on the fence, we don’t blame you for wanting to know more!

The 2018 Audi A4 – The Excitement in Balance
When you think of “balance,” what comes to mind? If you thought of something involving peaceful scenery and holistic remedies, that’s not quite the kind that the A4 goes for. Instead, it weighs the essential sport sedan qualities of class-leading acceleration (5.7 seconds) with class-exclusive technologies (the digital LCD “Virtual Cockpit” instrument display), and a configurable ride that can be toggled between be luxury-cruiser comfortable and firm enough playful romps on your favorite back road.

Tied together with a level of technology and value not represented in any competitor, the 2018 A4’s marriage of these qualities makes it a stand-out in its class. But you might be wondering—what makes a luxury sedan a “common-sense” buy from a value perspective? It comes down to its rivals, and what you pay for. Competitors often require premiums for leather upholstery, basic safety features, and other amenities the 2018 A4 includes standard on even entry-level models. On the top-shelf Prestige, which had an optional Driver Assistance suite for 2017, now gets its adaptive cruise control, traffic sign recognition, lane-keep assist, and high beam assistant functions without additional cost.

To find the premium thrills that this well-executed and balanced sport sedan can offer you, our Audi dealership in Houston, TX cordially invites you to test drive it against the other performance offerings on your short list. You can also view how the A4 vs. the competition looks in our side-by-side comparison before you contact us to setup your test drive.

Categories: New Inventory, News